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NAFEM Alert: ePN to Showcase Groundbreaking, User-Friendly eCommerce Platform for Complex Products

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Marketing and selling complex commercial equipment is a challenge to say the least. Restaurant equipment dealers and their customers (i.e. restaurants, commercial kitchens) often struggle to find the right products. And when they do, they wrestle with a highly manual purchasing process - one that’s fraught with errors, risk, and cost—not to mention dozens of paper catalogs that are cumbersome and usually out of date.

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What about e-commerce? It’s been around for years, so why aren’t dealers and manufacturers digitizing their content and selling online?  The brutal reality is that e-commerce works well for simple, out-of-the-box, one-size-fits-all products. But selling and marketing specialized, configurable commercial equipment with multiple pricing variations requires an e-commerce system that accommodates the customer’s need to do extensive research and due diligence and compare options--so they can make informed decisions.  

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Enter ePurchasing Network (ePN). ePN is leading the way in tackling the challenges of marketing, selling and purchasing complex commercial equipment. Frustrated by the seemingly simple task of ordering a $135 toaster—a process that involved a 27-page fax—ePN’s founder, George Spears, declared, “There just has to be a better way.”

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And now there is. ePN is dedicated to helping manufacturers and dealers sell more – and more efficiently online. We offer an e-commerce platform that is simple to set up, intuitive to use and cost-effective, with no capital investment. 

“Every commercial food equipment dealer and manufacturer wants to increase sales, profitably” said ePN CEO, George Spears. “Our mission is simple: To help them sell online by providing them with a surprisingly simple, turnkey e-Commerce platform designed specifically for complex products.” Spears adds, “This is so critical because more and more restaurants want the convenience of shopping for and buying equipment and supplies from dealers they already trust but with an ‘Amazon.com-like’ experience.”

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ePN will be at booth #2678 at NAFEM and is hosting hourly demonstrations of the ePN DealerHub, its private-label platform that enables dealers to launch an online presence faster and more effectively than they can do themselves. ePN will also be showcasing its other offerings including ManufacturerHub (eCatalogs and eProducts—also known as Production Information Management) and ePN BuyerHub for buying groups.

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http://epurchasingnetwork.com/  

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