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HostMilano 2019

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HostMilano 2019 is over: a record edition with over 200 thousand visitors confirming the exhibition as the international hub of the hospitality sector

  • A unique cognitive journey towards the hospitality of the future, witnessed by more than 200 thousand visitors (+8% on 2017), 40% of whom international
  • Operators from 171 countries, with important delegations from the United States, Latin America and the Middle East, were able to experience innovation first-hand and explore smart and advanced functions thanks to demonstrations and tastings organised by the exhibitors
  • Creativity filled every hall, with high-impact booths featuring design layouts that frequently represented paradigms of the hospitality of tomorrow.
  • A unique opportunity for professional development, with 800 events including training sessions and competitions, ranging from seminars by leading experts to show-cooking by star chefs and leading Italian and international masters of pastry, gelato, pizza, coffee and mixology.
Milan, 29 October 2019 - The 41st edition of HostMilano, the world's leading hospitality event, organised by Fiera Milano, was a unique edition, welcoming professional operators from all over the world and attracting over 200,000 visitors. Growing numbers and 40% international attendance from 171 countries. As well as originating from European countries such as Spain, Germany, France, the United Kingdom and Switzerland, there were particularly large delegations from the USA, China, the Middle and Far East; there were also those who had travelled many thousands of kilometres to reach Milan, even from the Fiji Islands or Nicaragua.
A lively exchange between exhibitors and operators
Continuing the visit of the halls, which animated the entire exhibition district in a cosmopolitan environment characterised by a mixture of languages from five continents, visitors were able to experience innovation first-hand, exploring prototypes and products to discover their smarter, more advanced functions. The companies organised demonstrations and informed tasting lessons with experts who supplied targeted insights to support the efficiency of the technologies presented, developing an approach that was not only commercial but also cognitive. Business meetings with operators and hosted buyers, brought to Milan in part thanks to the collaboration of ITA-ICE from all over the world, particularly from the United States, Canada, Russia and the United Arab Emirates, grew considerably, with immense satisfaction coming from having met proposals that completely fulfilled their expectations, as they told us in their own words:
“At HostMilano our aim is to find products and solutions that help us redefine the concept of luxury in our facilities - explains a spokesperson for Four Seasons Hotels and Resorts (USA) –. Today, in fact, luxury is a matter not so much of economic exclusivity as of experiential exclusivity. The extensive ranges on display at Host allow us to navigate trends and find innovative products that meet this need”. 
"Among the halls we found a lot of innovation and creativity from all over the world - add the people from 7 Eleven (Canada) - and our goal is to improve our knowledge of these new proposals to identify which ones to buy. Our customers continue to demand high-quality products in a welcoming environment, capable of creating unique experiences, and here the number of exhibitors from all over the world helps us pursue this goal more effectively.”.
"Italian hospitality has been popular in Japan for many years - comments Masuda Brick (Japan) - but in recent years we have seen an evolution: more and more chefs and culinary stars understand the difference between Made in Italy and Italian Sounding and are demanding Italian machinery and ingredients. At HostMilano we find everything necessary to satisfy this demand, along with an extensive selection of international proposals".
"Our company operates mainly in the world of gelato - concludes Oppenheimer (Australia) - so we are always very attentive to new trends from Italy. This is our second time at Host and we will definitely be back again, because here we find lots of interesting new proposals to expand our product ranges and, above all, we find everything we need in a single event".
A two-year journey culminating in exclusive previews
Numerous innovations were presented at the exhibition and this attention to innovation is consecrating Host increasingly as the platform for presenting trends, new ideas and prototypes. A moment for members of the industry to discuss and mutually enrich each other.
Examples of innovation include more sustainable dishwashers, which use the steam generated to heat the water, 'digesters' that allow the processing of organic waste directly on site with a view to circular economy, multifunction ovens that incorporate the Internet of Things to manage even complex functions such as HACCP data or state-of-the-art analytics software that allow chains to optimise and orient resources thanks to the real-time monitoring of a fleet of coffee machines. In furnishings, the revival of wood becomes more sustainable thanks to patented technologies to obtain new 3D effects with very thin layers. Overall, almost all of the 2,249 Italian and international exhibitors presented an exclusive preview at Host 2019 of the innovations that are going to characterise the hospitality and out-of-home sectors over the next two years.
The event that expressed innovation in the hospitality sector at the highest levels was undoubtedly SMART Label - Host Innovation Award, the award promoted in partnership with and with the patronage of ADI - Associazione per il Disegno Industriale. The dedicated exhibition area where the winning products - 6 Innovation SMART Labels, 3 Green SMART Labels, 47 SMART Labels and 5 Special Mentions By Iginio Massari - were presented, in an essential layout designed to enhance their characteristics, was a huge success. The complete list is available at:
A line-up of big names and over 800 events for all tastes and all "languages".
Host 2019 also proved to be a unique opportunity to share skills and experiences in a programme of over 800 events and thanks to partnerships with industry associations, which involved professional consultants and experts from all over the world, touching on key issues such as sustainability and technologies 4.0 such as Artificial Intelligence and the Internet of Things.
Among the seminars, the Design Talk meetings in partnership with met with great success, focusing on topics such as the challenges of hotel design, luxury or wellness & lifestyle, and events in the Food-Technology Lounge, organised by ANIMA-Assofoodtec and EFCEM Italia, were also well attended, with in-depth examination of technical aspects such as new regulations and their impact on technologies. The meeting between technology and creativity at Restaurant Engineering by APCI, the meetings on the future of Food and Hospitality with the international consultants of FCSI were also very successful. The showcase on innovation in coffee by SCA Specialty Coffee Association and the focuses on mixology and bartending, with new aromas and opportunities offered by new equipment, with professionals and experts from FIPE, Mixer and Planet One, completed the picture of a truly complete and in-depth training.
Attendance levels matched those of star-studded event and audience participation reached stadium level for the captivating competitions, demonstrations and show-cooking with star chefs, experts and masters of the various disciplines. The big names present included: Michele Biassoni, Alessandro Borghese, Antonino Cannavacciuolo, Gianluca Fusto, Davide Oldani and Bruno Vanzan. The new event Pasticceria di Lusso nel Mondo by Iginio Massari was particularly successful: the stage was graced by twenty of the biggest Italian and international names from countries such as Belgium, France and Japan, such as Davide Comaschi, Gino Fabbri, Pascal Lac, Pierre Marcolini, Lucien Moutarlier and Norihiko Terai, personally selected by Maestro Massari.
Eight national and international competitions were held at Host 2019. The Panettone World Championship declared Alessandro Slama's panettone, from "Ischia Pane" in Ischia (Naples), the best artisan panettone in the world. In the quest for the Espresso Italiano Champion, Bolognese youngster Stefano Cevenini overtook competitors from the United Kingdom, Japan and Taiwan in the final, while the Gran Premio della Caffetteria Italiana crowned Paolo Rossi.
The Italian team came second in the Cake Designer World Championship (with Poland first and Peru third). Italy was also awarded the Critics' Award by the press. In the increasingly popular field of Latte Art, the Milano Latte Art Challenge went to South Korean Um Paul while Manuela Fensore won the World Latte Art Battle Championship. Japan won the World Trophy of Pastry, Ice Cream and Chocolate, followed by the teams from China and Italy. Lastly, the Italian team scored a double win at the European Pizza Championship, where Valentina La Porta' s victory was accompanied by her father Salvatore's second place. Both prize-winners are from the pizzeria Al Posto Giusto in Castelli Calepio (Bergamo).
The appointment with the next edition of HostMilano is at fieramilano from 22nd to 26th October 2021.
HostMilano 2019 ends this record-breaking edition with more than 200,000 visitors, confirming its place as the leading global event in the hospitality industry
Milan, 29th October 2019– Tuesday 22nd, 2019, marked the end - with significantly growing numbers - of the 41st edition of HostMilano, the leading global event in the hospitality industry, organised by Fiera Milano: in five days, over 200 thousand visitors (+8% compared to 2017), 40% of whom international from 171 countries, brought the entire fairgrounds to life. As well as originating from European countries such as Spain,Germany,France,the United Kingdom and Switzerland, there were particularly large delegations from the USA, China, the Middle and Far East; there were also those who had travelled many thousands of kilometres to reach Milan, even from the Fiji Islands or Nicaragua.
There were also some intensive business meetings with the hosted buyers, who came to Milan thanks also to the collaboration of ITA-ICE.
“The extraordinary results of this edition of Host – comments the Managing Director and General Manager of Fiera Milano Spa,Fabrizio Curci – confirm how valid the strategy of Fiera Milano is, namely to focus on making its events international reference hubs”.
Aside from the figures, HostMilano is confirmed as the exhibition that showcases worldwide previews of technological innovation and that anticipates out-of-home trends and consumer styles, thanks to the large number of novelties presented by Italian and international exhibitors and set in context, often design-based, which “illustrate” how the products accommodate the users’ desires. A propensity to storytelling which is reflected in the dynamic following on social media: the Instagram accounts connected to the trade fair registered more than 650 contents (including posts and Instagram stories), exceeding 1.1 million single users.
Host 2019 proved to be a unique opportunity also to share expertise and experience, thanks to a schedule of over 800 high-profile events dedicated to training and information on issues such as sustainability or technologies 4.0 including Artificial Intelligence or the Internet Of Things, in addition to exciting competitions, demonstrations and show-cooking with star chefs, experts and masters of various disciplines.
The appointment with the next edition of HostMilano is at fieramilano from 22nd to 26th October 2021.

HostMilano celebrates the global Ho.Re.Ca boom: innovation, trends and more than 500 events
·       Participation has been confirmed by 2,249 companies (+3.8% on the previous edition), of which 1,360 Italian and 889 international from 55 countries
·       Professional Catering with Bakery/Pizza/Pasta remains the best-represented sector (43.8%), followed by Bars/Coffee-Tea/Vending machines and Furniture/Tableware
·       Over 1500 hosted buyers from 80 countries, with an 80% turnover and an increasingly comprehensive combination of types
·       Over 500 events, contests and cooking demos
·       Innovation: the SMART Label Host Innovation Award returns
Milan, 10 October 2019 - The entire Ho.Re.Ca world in one exhibition. From bean to cup and from flour to oven, by way of the latest machinery and formats; the various sectors of professional hospitality, once again unite on the stage that is the 41st edition of HostMilano (at fieramilano, from 18 to 22 October 2019), the exhibition that is the global benchmark for what it means to be innovative and anticipate trends in the Ho.Re.Ca. world. It is this focus on innovation that makes HostMilano unique in the panorama of trade shows. It is here that companies present an often exclusive preview of the real news, characterised by the most advanced technology.
In addition to trends, confirmation also comes from the numbers, which highlight the leadership of the event in a sector that is growing constantly. According to data from the Ulisse Information System developed for HostMilano, in 2018, world sales of Professional Equipment reached a turnover of 54.8 billion Euro, with Italy among the world's leading exporting countries.
In this context, the number of exhibitors lining up for the start of the fair is 3.8% higher than in 2017 at 2,249, of which 1,360 are Italian and 889 international from 55 countries. Many of these countries are showing increases: huge satisfaction is coming from the other major European exporter of the sector together with Italy, Germany, which is increasing its presence by 7%. Double-digit growth comes from the United States (+20%), thanks partly to confirmation of the prestigious endorsement by the US Commercial Service, granted to a limited number of international events that have demonstrated to genuinely promote trade with the USA. Double-digit growth is also seen in countries such as Belgium (+20%), Greece (+23%) and the United Kingdom (+12%). In absolute terms, the top 10 front-line markets are Germany, Spain, France, USA, Turkey, United Kingdom, Netherlands, Greece, Switzerland and Portugal. Leading new entries include Albania, Argentina, Colombia, Latvia and Lebanon.
As far as product categories are concerned, the event is organised into macro-areas, specifically to allow contamination and synergy between similar supply chains. Of particular note is the Bakery/Pizza/Pasta sector where, compared to the previous edition, the number of exhibitors has grown by about a fifth (+19%), while overall the macro-area in which it is combined with Professional Catering has grown by 8%. Companies in the Gelato/Pastry macro-area with Bars/Coffee Machines/Coffee-Tea/Vending Machines also increase by 8% compared to 2017.
Overall, Professional Catering, together with Bakery/Pizza/Pasta, will be the most represented area (43.8% of the total companies), followed by Bars/Coffee Machines/Coffee-Tea/Vending machines (37.6%) and Furniture/Tableware (18.6%), the latter becoming increasingly representative for the high-end lifestyle. 
The world is on stage at HostMilano, with partnerships, buyers and more than 500 events
An exhibition without borders, an absolute must for the whole hospitality and professional catering world. Within a strategy that has seen greater capillary promotion worldwide, HostMilano further strengthens its position as a global equipment hub and lines up with a series of partnerships signed with the field’s most prestigious Italian and international associations (particularly those of the USA and Canada, but without forgetting South American and key European countries).
Thanks to the collaboration with ICE Agenzia, more than 1500 hosted buyers will come to Milan from 80 countries (mainly from the USA, Canada, Middle East, UAE, China and Russia), with an 80% turnover and an increasingly comprehensive combination of types, and more than 100 accredited international journalists.
The global outlook of the exhibition is rounded out with the BeMyHost project, with a total of 20 Host Ambassadors - all international and Italian influencers with thousands of followers - who are tasked with capturing the latest trends in hospitality, both around the world and during the days of the event itself, to then share these on their social channels.
But the role of HostMilano as an international pole for innovation, technology and lifestyle also involves an events schedule that is busier than ever before, with more than 500 events of all types to satisfy even the most demanding of palates, with national and international competitions, cooking demos, pastry-making and bartending exhibitions, as well as  in-sights on the hot topics of tomorrow.
Innovation and design: the SMART Label, Host Innovation award takes off
Innovation and design are a pairing that proves increasingly successful in the professional hospitality world in the third millennium and one that cannot be ignored within an event such as HostMilano, innovation part of its very DNA. After the success of the last three editions, during which more than 150 awards and 20 special mentions have been assigned to key players in the Italian and international Ho.Re.Ca world, SMART Label, Host Innovation award makes its return. The competition is run by Fiera Milano and HostMilano, in collaboration with POLI.Design, a Consortium of the Politecnico di Milano and with the support of ADI - Associazione Italiana per il Disegno Industriale.
Once again this year, a jury of seven highly experienced professionals in the fields of design, hospitality and energy saving was called upon to assess the rate of innovation and smarter solutions among the 214 entries submitted: university lecturers, professionals and national and international experts who selected no fewer than 61 winners: 47 were awarded the Smart Label, six the most prestigious Innovation Smart Label, three the sustainable Green Smart Label and five the Special mention by Iginio Massari.
Also for 2019, Host and Milano confirm themselves as place to be to enjoy a preview of the future of professional hospitality, eating out and retail, ranging from technologies that will revolutionise the way we prepare food, to new styles of consuming it and new layouts in which we will share experience.
For updates, go to, @HostMilano, #Host2019.
HostMilano, over 500 events among unique championships, gran prix, cooking shows, masterclasses, and workshops
A menu including hundreds of events in all sectors, from bars to pastry shops, from catering to furnishing, and in multiple languages. This is what HostMilano global kitchen brings out at every edition.
At HostMilano, you can find state-of-the-art machinery and innovative solutions, but it is also an opportunity to enjoy a multi-sensory experience, thanks to presentations given by companies and to cooking show events held by today’s top chefs, as well as the extraordinary creations crafted by pastry chefs and cake designers and performances by the most talented baristas and bartenders. In addition, insights and seminars will give an overall view of the current state of the market.
The events will enrich the offering of all the various sectors. In particular, they will focus on today’s “hot” topics: training and apprenticeships for the younger generation entering the market, competition between top international professionals, process and layout sustainability, communication and sales techniques, and format innovation.
Hostmilano fills up, with almost 2000 companies set to attend (+10% for the international contingent) and more than 500 events to celebrate the global Ho.Re.Ca boom
·1912 companies have confirmed their participation (+8% with respect to this time in 2017)
·Of these, 1127 are Italian (+7%), the remaining 785 representing 54 different countries (+10%)
·Professional Catering remains the best-represented sector (38%), followed by Coffee/Tea, the Bar, Coffee machines/Vending machines, and the Table
·All the key professional hospitality associations will attend, Italian and international
·The SMART Label Host Innovation award and BeMyHost project both feature on the schedule
·More than 500 events, contests and cookery demonstrations
Host Milano Internatioal Hospitality Exhibition Oct. 18-22, 2019
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